Every Door Direct Mail (EDDM) offers a cost-effective way to reach a large audience without needing individual addresses. But how much does it actually cost? The truth is, there's no single answer. EDDM pricing depends on several factors, making it crucial to understand the variables before you launch your campaign. This guide will break down the costs involved and help you budget effectively.
What Factors Influence EDDM Pricing?
Several key elements contribute to the final cost of your EDDM campaign. These include:
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Number of postcards: This is the most straightforward factor. The more postcards you print, the higher the overall cost. Printing in bulk typically offers economies of scale, reducing the per-unit cost.
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Postcard size and design: Larger postcards and those with more complex designs (e.g., multiple colors, special finishes) will naturally be more expensive to print. Simple, impactful designs are often the most effective and cost-efficient.
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Printing method: Different printing techniques, such as offset printing or digital printing, impact the price. Offset printing is usually cheaper for large volumes, while digital printing is more suitable for smaller runs and allows for greater design flexibility.
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Paper stock: The type of paper you choose significantly affects the cost. Heavier card stock feels more luxurious but costs more. Thinner paper is less expensive but might feel less substantial.
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Mailing costs: The cost of postage is a significant component. While EDDM uses a flat rate, the overall postage expense increases proportionally to the number of mail pieces. The USPS provides specific rates for EDDM, which are updated periodically. You need to account for these costs accurately in your budget.
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Design fees (if applicable): If you're not designing your postcards yourself, you'll need to factor in the cost of hiring a graphic designer. Professional design ensures your message is visually appealing and effective.
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Printing company: Different printing companies have varying pricing structures. Obtaining quotes from multiple printers allows for price comparison and ensures you get the best value for your money.
How Much Does EDDM Cost Per Postcard?
There's no magic number for the cost per postcard, as it varies widely. You could potentially spend as little as $0.25 per postcard for a large, simple design, printed on standard stock. However, more elaborate designs and higher-quality paper could easily push the cost to $0.75 or more per postcard. Remember to include postage in this calculation.
How to Reduce EDDM Costs?
Several strategies can help you keep your EDDM costs down:
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Choose a simple design: Avoid overly complex designs and opt for clean layouts that effectively communicate your message.
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Use standard paper stock: Unless a higher quality feel is crucial for your brand, sticking to standard paper stock is a cost-effective choice.
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Print in bulk: Larger print runs usually result in lower per-unit costs.
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Shop around for printers: Get quotes from multiple printing companies to compare prices and services.
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Utilize free design templates: Many online resources offer free templates that you can customize to save on design fees.
What are the Postage Costs for EDDM?
USPS EDDM postage rates are updated periodically, so it's essential to check the official USPS website for the most current information. The rates are based on the weight and size of your mail piece and will vary depending on the delivery area. You'll find these costs are usually much lower than standard mailings because you're not using individual addresses, but you should factor them into your total campaign budget.
How can I get a free EDDM price quote?
Many printing companies offer online tools or forms to request EDDM quotes. Provide them with details about your design, desired quantity, and paper stock, and they'll generate a customized price estimate.
Is EDDM right for my business?
EDDM can be extremely effective for businesses targeting local customers. Consider your marketing goals and target audience to determine if it is the best approach for you. It may not be the best solution for businesses with a wider geographical target.
By carefully considering these factors and planning your campaign effectively, you can maximize your return on investment (ROI) with EDDM. Remember to always factor in all costs, from design to printing and postage, to create a realistic budget and ensure a successful campaign.
